Measure & Mark
Tape in hand, pencil to fabric uncompromising craft.
The only service of its kind in Israel. Italian Haute Couture tailoring (Su Misura) under the patronage of Ermenegildo Zegna. The tailor comes to you, the measurements travel to Italy, your suit arrives in 5 weeks.
"To make the perfect cloth, you must love sheep and wool more than money."
Ermenegildo Zegna was founded in 1910 in the town of Trivero, at the foot of the Italian Alps. Generation after generation, the Zegna family turned its name into a worldwide symbol of luxury menswear tailoring rare fabrics, meticulous weaving, and technological innovation that combines ancient tradition with patented breakthroughs.
No other fabric in the world compares to Zegna's selection: Vellus Aureum wool from rare animals, Cool Effect linen for warm climates, and of course the patented "High Performance™" cloth sweat-repellent, moisture-wicking, keeping your suit pristine all day long.
At the northern edge of Italy, at the foot of the Alps, in the town of Trivero where the Zegna family was born in 1910.
Every suit I order for you takes the same journey: your measurements travel to Italy, the cloth is woven at Zegna's mills, the fabric is hand-cut, and your Su Misura suit is hand-stitched by the master tailors of the Maison in the tradition passed down through generations.
No mass production. No suit waiting in stock. Your suit is born for you from scratch in the homeland of Italian classics.
LUGASSY 1770 is the sole representative in Israel for Zegna personal Su Misura tailoring, ordered directly from Italy. A service you won't find in any boutique, in any showroom, in any off-the-rack suit only here.
A proper suit isn't just clothing it's a declaration of presence. The way you walk. The impression in a business meeting. The moment you enter a room before you've said a word.
I'm Yehuda Lugassy. I've lived the world of Italian tailoring for years. I've seen how my clients CEOs, lawyers, grooms, men of real style face the same problem: time. A demand for quality you can't find in the mall. Patience that's gone.
So I built a new service. I come to you to your home, your office. I measure, advise, choose the cloth with you from the Zegna collection. The measurements travel to Italy. In 5 weeks, your suit arrives back to me. Final fitting, last adjustments and that's it.
The three flagship collections from Maison Zegna available exclusively through me for your selection.
A technological cloth that repels sweat and moisture, perfectly suited to the Mediterranean climate. Stays fresh and crisp all day, every season.
A collection adapted to Israel's four seasons light enough for summer, warm enough for winter. No need for multiple suits.
Premium wool from select animals in Italy. Soft, strong, luxurious woven in the traditional Italian way passed down through generations.
From the first conversation to the suit in your wardrobe minimum effort, maximum precision.
I come to you to your home, office, or favorite café. Introduction, style understanding, expectations.
Precise measurements, cut characterization, and selection from the full Zegna catalog High Performance, 4 Seasons, Vellus Aureum.
Your measurements go directly to Zegna's master tailors in Italy. Each suit is hand-stitched, in the traditional manner.
Within 5 weeks the suit is with me. I come to you again for a final fitting and precise adjustments Perfect Fit guaranteed.
Not just design on paper this is handcraft, from start to finish. Every suit walks this path.
Tape in hand, pencil to fabric uncompromising craft.
Your name embroidered inside the suit the Su Misura signature.
Personal working meeting with the masters every detail matters.
A selection from my recent work each suit hand-tailored in Italy for one specific person.
Pinstripe Three-Piece
Beige Linen
Navy Classic
Evening Wear
Summer Linen
Casual Tailored
Wedding Suit
Business
Bespoke
Italian Style
Custom TailoredWhether you're a groom, a lawyer, a CEO, or simply love elegant dress I have the cut and cloth for you.

Zegna pinstripe, modern cut, the daily uniform of lawyers and CEOs.

The suit for the moment of your life. Premium fabrics, matching accessories, personal guidance up to the chuppah.

Tuxedo, dinner jacket, suits for formal events every detail handmade.

Blazers, summer linens, relaxed cuts elegant attire for every day.
I don't just tailor suits.
I design your presence.
The suit for the most important moment of your life, tailored to perfection.
A business suit that conveys authority, confidence, and professionalism every day.
For whom time is more precious than expensive fabric, and important meetings outrank mall shopping.
For those who see a suit as art not just clothing and appreciate the craft behind the cloth.
"Wedding suit. Yehuda came to my home, we sat for an hour, chose the cloth. Five weeks later the suit arrived from Italy, and it was perfect. A completely different experience from anything I had known."
"As a lawyer I wear a suit every day. I switched to working with Yehuda two years ago not going back. The Zegna cloth is unmatched, and the home service saves me time every day."
"I got a gift from my wife a meeting with Yehuda. We chose a tuxedo for the company launch. All anyone asked me was: 'Where did you get that suit?' That's the story. The best clothing investment I've ever made."
Leave your details I'll get back to you personally within a few hours to arrange the first meeting.